Get the latest social media analysis, commentary, and news from the SMACC curated by student analysts and faculty members.

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About the SMACC

Learn more about the SMACC, its mission, its project, and its role in the School of Communication.

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The SMACC provides social media consulting and research services for members of the ISU campus, non-profit, and for-profit communities.

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Welcome to our Command Center

The Social Media Analytics Command Center (SMACC) is a specialized learning lab housed in Fell Hall, and managed by the School of Communication at Illinois State University. Modeled after social media command centers used in corporate settings, the SMACC was created in order to enhance the social media skill sets of our majors in communication studies, journalism, mass media and public relations. The SMACC also serves as a platform to launch new partnerships with other academic units, university offices, companies, and non-profit organizations in Bloomington-Normal, throughout Illinois, and across the United States.

Dr. Carpenter explains social media analytics concepts