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Social media analysis, research, and stories from the Social Media Analytics Command Center at Illinois State University
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LeBron X Nike Win September

September 18, 2018 admin Leave a comment

Nike and LeBron James have been busy this summer. LeBron opened his “I Promise” school in his hometown of Akron,…

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Announcing the Social Analytics Consortium

June 28, 2018 admin Leave a comment

We are excited to announce the formation of the Social Analytics Consortium (SAC). SAC is a collaborative endeavor of the analytics…

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“It’s Me Again:” Analyzing the Work of Dan Muller’s Twitter

April 18, 2018 admin 1 Comment

Dan Muller, known to the Redbird family as the charismatic head coach of the ISU men’s basketball team, is becoming…

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What Social Media App Creators Can Learn From Vero

March 30, 2018 admin Leave a comment

  With Facebook’s data scandal capping off an abysmal month for popular social media platforms, many people are looking for…

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UMBC Athletics Twitter engagement spikes during March Madness.

UMBC’s Breakaway on Twitter

March 23, 2018 admin Leave a comment

According to Twitter, University of Maryland, Baltimore County (UMBC) Athletics started with roughly 5,000 followers at the beginning of March…

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#blackhistorymonth sentiment analysis

Twitter is Here for Black History Month

February 18, 2018 admin Leave a comment

by Jarrin Howard, SMACC Student Analyst Two-thirds of the way through February, most of the social media hype for Black…

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#MeToo trending keywords and concepts

Assessing #MeToo Criticism: Data Show Misguided Critiques

February 1, 2018 admin Leave a comment

by Jarrin Howard, SMACC Student Analyst #MeToo is what every hashtag wants to be – it is catchy, widely applicable,…

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