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Using the Facebook Ads Library to Examine Election Campaign Ads

November 16, 2020 admin Leave a comment

by Jatzari Abonce, SMACC Analyst The 2020 Election resulted in record turnout as Americans cast more than 150 million votes…

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Social Media Tools Can Support Your Job Search

October 19, 2020 admin Leave a comment

by Jatzari Abonce, SMACC Analyst Do you have an interview on your schedule? Are you concerned about making a good…

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Our Social Toolset: The Importance of Social Media Analytics on College Campuses

January 21, 2020 admin Leave a comment

With each passing year, young adults further dominate the social media scene. Over 90% of adults aged 18 – 29…

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Area 51 volume

Strange Encounters of The Meme Kind

October 15, 2019 admin Leave a comment

By AJ Ainslie, SMACC Student Analyst What happens when a meme becomes reality, magic or an encounter of the fourth kind?…

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LeBron X Nike Win September

September 18, 2018 admin Leave a comment

Nike and LeBron James have been busy this summer. LeBron opened his “I Promise” school in his hometown of Akron,…

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Announcing the Social Analytics Consortium

June 28, 2018 admin Leave a comment

We are excited to announce the formation of the Social Analytics Consortium (SAC). SAC is a collaborative endeavor of the analytics…

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“It’s Me Again:” Analyzing the Work of Dan Muller’s Twitter

April 18, 2018 admin 1 Comment

Dan Muller, known to the Redbird family as the charismatic head coach of the ISU men’s basketball team, is becoming…

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What Social Media App Creators Can Learn From Vero

March 30, 2018 admin Leave a comment

  With Facebook’s data scandal capping off an abysmal month for popular social media platforms, many people are looking for…

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UMBC Athletics Twitter engagement spikes during March Madness.

UMBC’s Breakaway on Twitter

March 23, 2018 admin Leave a comment

According to Twitter, University of Maryland, Baltimore County (UMBC) Athletics started with roughly 5,000 followers at the beginning of March…

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#blackhistorymonth sentiment analysis

Twitter is Here for Black History Month

February 18, 2018 admin Leave a comment

by Jarrin Howard, SMACC Student Analyst Two-thirds of the way through February, most of the social media hype for Black…

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  • Using the Facebook Ads Library to Examine Election Campaign Ads
  • Social Media Tools Can Support Your Job Search
  • Our Social Toolset: The Importance of Social Media Analytics on College Campuses

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